Micro-influencers are personalities on social media with followings of between 1,000 and 50,000 who are able to steer the conversation around brands, attracting high levels of engagement.
Social media marketing is a key prospecting tool in the financial services industry. This is because almost everyone is on these social platforms. Whether catching up with close friends and relatives, sharing personal and group experiences or marketing their businesses and expertise, social media is a fast and easy way to access your target audience.
Facebook has introduced a Page Management History feature for admins that shows all actions taken on a Page, when they were made and which admin/editor made them.
Whereas the last decade was about calling the client king, the increase in customer sophistication means that content requires a personal touch to appeal to and ensure engagement from the target market.