digital marketing Archives

Micro-influencers and their role in increasing brand engagement

Micro-influencers are personalities on social media with followings of between 1,000 and 50,000 who are able to steer the conversation around brands, attracting high levels of engagement.

By vooko, 2 months2 months ago

2020 Digital Marketing Trends in Kenya

Whereas the last decade was about calling the client king, the increase in customer sophistication means that content requires a personal touch to appeal to and ensure engagement from the target market.

By shupav, 3 months3 months ago