Prospective clients are looking for authenticity in the brands they choose to get into business with. Authenticity builds trust which not only brings paying clients, but also makes them advocates of the brand.
Micro-influencers are personalities on social media with followings of between 1,000 and 50,000 who are able to steer the conversation around brands, attracting high levels of engagement.
Whereas the last decade was about calling the client king, the increase in customer sophistication means that content requires a personal touch to appeal to and ensure engagement from the target market.