digital marketing Archives

Micro-influencers and their role in increasing brand engagement

Micro-influencers are personalities on social media with followings of between 1,000 and 50,000 who are able to steer the conversation around brands, attracting high levels of engagement.

By vooko, 12 months12 months ago

2020 Digital Marketing Trends in Kenya

Whereas the last decade was about calling the client king, the increase in customer sophistication means that content requires a personal touch to appeal to and ensure engagement from the target market.

By shupav, 1 year1 year ago