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Social MBA

How to create TikTok content that converts

Using inappropriate jokes and controversy can definitely help with views. However, it will almost always attract a younger audience which won’t convert.

By Lawrence Karuiyi, 13 hours13 hours ago
Social MBA

10 ways to transform your business

Don’t design brands. Design for people interacting with brands.

By Lawrence Karuiyi, 3 days3 days ago
Social MBA

How to position your brand above everyone else

Customers don’t care about what you do. They care about what you can do for them.

By Lawrence Karuiyi, 1 week1 week ago
Social MBA

How great copywriting can help you master marketing

Great copywriting starts with persuading the reader and ends with the reader taking action.

By Lawrence Karuiyi, 1 week1 week ago
Social MBA

The Ad campaign that changed marketing forever

When every car manufacturer thought big, Volkswagen thought small. 

By Lawrence Karuiyi, 2 weeks2 weeks ago
How to instantly communicate your product’s or service’s value
Social MBA

How to instantly communicate your product’s or service’s value

Most companies suck at communicating the value of their product or service. Here’s how to instantly show your value.

By Lawrence Karuiyi, 2 weeks3 days ago

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