Prospective clients are looking for authenticity in the brands they choose to get into business with. Authenticity builds trust which not only brings paying clients, but also makes them advocates of the brand.
Lessons on how to grow a brand exponentially by keeping a consistent brand image and customer experience.
When you discover your customers’ trigger events, you can market smarter. You can get in front of people sooner, in less crowded channels, with better messages.
The more relevant you are in culture, the more of an impact your content will have. Big moments will arise when you pause your strategy and execute on relevance.
Using inappropriate jokes and controversy can definitely help with views. However, it will almost always attract a younger audience which won’t convert.
Don’t design brands. Design for people interacting with brands.
Customers don’t care about what you do. They care about what you can do for them.
Great copywriting starts with persuading the reader and ends with the reader taking action.
When every car manufacturer thought big, Volkswagen thought small.
Most companies suck at communicating the value of their product or service. Here’s how to instantly show your value.