Lawrence Karuiyi

Using inappropriate jokes and controversy can definitely help with views. However, it will almost always attract a younger audience which won’t convert.

Don’t design brands. Design for people interacting with brands.

Customers don’t care about what you do. They care about what you can do for them.

Great copywriting starts with persuading the reader and ends with the reader taking action.

When every car manufacturer thought big, Volkswagen thought small. 

Most companies suck at communicating the value of their product or service. Here’s how to instantly show your value.